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It is the first question our marketing team asks before your vessel reaches the market — and the one that shapes every photograph, every line of copy and every channel we deploy.
From that brief we build considered marketing collateral that showcases the very best of your yacht — her specification, her stand-out features, her cruising story and the experience awaiting her next custodian.
Our in-house marketing team are specialists in luxury yacht marketing. With many years combined experience both in the industry and for other luxury brands, they work closely with the brokers on each individual yacht to make sure it is marketed effectively to the right audience.
Based across Australia and New Zealand, with specialists in PR, events organisation and digital marketing, we create highly-targeted strategies for every yacht in our portfolio.
Marketing is meaningless unless it reaches the people with both the motivation and the means to buy a yacht like yours. Our website is engineered around that single principle — to put your vessel in front of qualified, motivated owners and generate the quality enquiries that lead to a successful sale.
Each listing is given its own bespoke page with cinematic photography, drone footage, an interactive specification, downloadable brochure and a direct line to the appointed broker. Content is search-optimised for the brand, length and cruising region buyers are actively searching for, and re-syndicated to YachtWorld, Boat International and our global partner network.
Today’s average attention span: 7 seconds. First impressions are crucial. As well as high-quality imagery, we produce video footage of yachts and in-depth onboard personal walkthroughs led by the Captain or Broker, shot by professional videographers.
Our video content gives us access to a vast global audience of prospective yacht buyers, larger than traditional marketing channels alone could ever reach.
“We made the right decision when we chose Leigh-Smith. They have represented and marketed the yacht with a finesse and understanding we feel properly corresponds to our vision.”
Good photography is key to marketing your yacht effectively. If professional photos of the yacht do not exist, we can assist with a photoshoot. Our marketing team has worked with many leading photographers around the world and will ensure that we receive the best photos to promote the yacht and its facilities. These photos are then used in brochures, electronic presentations, websites, advertising and at events around the world ensuring maximum visibility for your yacht.
Central to our strategy is our strong presence at high-profile yachting events in established and new markets around the world. These events provide an excellent opportunity to exhibit your yacht to potential buyers first-hand. Shows include Sanctuary Cove International Boat Show, Sydney International Boat Show, Auckland On Water Boat Show and more.
In addition to yacht shows, we regularly attend and host luxury events. We work closely with our luxury brand partners to host private events on board for their clients. Each event is highly targeted to provide an exclusive viewing of your yacht to high net-worth individuals.
Contact our dedicated team today to discuss how we can help you achieve the best possible result for the sale of your yacht.
